Where Are You Now?

Liam Coulson

Liam Coulson

BA (Hons) Business and Management 2011

After completing his bachelor’s degree Liam signed up to the University’s Careers and Employability system. Pretty much straight away an opportunity came up for a three-month temporary contract as a Marketing Executive with the ferry operator, DFDS. Seven years later and having moved up the ranks within the company, Liam still works there as a Conversion Delivery Manager.

The 28-year-old said: “It's very hard to get your foot in the door straight away with a job relevant to your degree, so I was very appreciative of this chance with DFDS. A year and a half down the line, my temporary contract was made permanent.

“After six years, I applied for the Conversion Delivery Manager role at DFDS and was offered the job, which I have been doing for nearly a year now and I've loved every minute of it. I've been at DFDS for seven years now, straight from university and I still feel that this is just the start of my journey here.”

Liam is responsible for all of the 19 DFDS website and manages a team of seven Conversion Specialists, who are spread across different offices in Europe.

“My work consists of maintaining and optimising the websites, as well as implementing games and campaigns to drive engagement and sales,” he explained.

Liam still has strong memories of his time at the University of Sunderland and he specially recalls the great mix of work and social interaction.

He said: “My experience of University was fantastic. I was able to make friends for life whilst learning about business and marketing, in which I knew was where my future career would be.

“The courses were a great mix of all business aspects, from business law to online marketing. We were then able to choose modules for the third year, so I was able to choose online marketing modules as I felt that was the most interesting aspect of marketing.

“The tutors were all great for me at the University of Sunderland. Not only were they very friendly and approachable, but they were always on hand to offer advice and keep you on the right track to a successful degree result.

“I found the culture and lifestyle at the University of Sunderland very diverse, which is great! I was able to network with a wide-variety of different cultures and was able to work with multi-cultural teams for some of my project work. During the process, I met a lot of great people that I still keep in contact with today.”

According to Liam, committing to your studies and trying to gain as much knowledge and skills surrounding your chosen career are the keys to becoming successful in your chosen field.

He advised: “Commit to your studies at university, you have access to a huge amount of knowledge and skills from tutors that have worked in the industry for years. Use this to your advantage as your competences will stand you in good stead when you come to starting your career after graduation.”

Liam’s future plans include to create a multi-cultural, highly motivated conversion team that delivers success across all of the DFDS websites.

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