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Where Are You Now?

Asif Ashraf

Asif Ashraf

MBA Top-Up Business Studies 2014

Asif is making his mark in the Business world as a Business Development Executive UAE based firm Axis Auditing & Accounting.

His tasks include setting meetings with clients all over the world and negotiating deals with them, putting to use all of the insights and skills he developed during his time at the University of Sunderland in London.

“Every day is a challenge for me here in the UAE,” he said. “As I am in to business development, it’s a competitive market  where you are meeting  people of different character and you have to be very smart to sustain, I am very well aware of my job.”

Asif still has strong memories of his time in London, and is hoping to return to the Campus and the City in the near future.

“I wish to visit London once again, I hope it will happen someday,” he added. 

According to Asif, good organisation skills, having a full book of contacts and being your own harshest critic are the keys to becoming successful in your chosen field.

He advised: “Be updated, make use of the professional networking sites like LinkedIn, grow your network, understand your area or the market which you are into, and of course smart work, be your competitor and successful results will come automatically.”

Article written by Matthew Shevlin, University of Sunderland Journalism graduate. 

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