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Forthcoming Events

The Alumni Association hosts and takes part in a number of events across the world to celebrate all things Sunderland and to keep you globally connected for life. We work with partners such as the British Council to publicise events open to alumni of British universities.  Our calender is also available to promote reunion events and assist with bookings.

 

Alumni Events Calendar
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The ten vital things content producers need to know about digital marketing

Wednesday, April 1, 2020 11:00 - 12:30
Time Zone: Europe/London
Local Time: Wednesday, April 1, 2020 11:00 - 12:30

Dr Alex Connock guides you through the fast-moving world of digital marketing and e-commerce.

Dr Alex Connock, visiting professor at Sunderland and Fellow in Marketing at Oxford University, gives a guide to why content promotion, understanding the audience, and analysis in the fast-moving world of digital marketing and e-commerce are now vital to the toolbox of anyone producing video or audio content - even if you think you are just a maker not a seller. 

 

From Netflix algorithms to the dark patterns of hard-sell digital marketing this is an unmissable session for media, business and technology students. 

Book now:  https://www.eventbrite.co.uk/e/the-ten-vital-things-content-producers-need-to-know-about-digital-marketing-tickets-93963835361

Location: Room 009, Prospect Building, Sir Tom Cowie Campus at St Peter's, Sunderland. SR6 0DD
Fees: Free
Calendar: Alumni Events Calendar
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